Name: Madeleine Smethurst
Role: Sales and Marketing Coordinator
I’ve managed to build up a wealth of experience throughout my career so far, which has helped me to prepare well for my role at Cutover. Previously, I was employed as a Deputy Editor in a publishing house and, as part of that role, I was also responsible for digital marketing activity. Across my working history, I’ve been involved in marketing and communications within five different companies, either as a standalone position or as part of a wider role. This experience building started when I was a student studying traditional media, when I was employed as a video editor and also a “Heart Angel” – a brand ambassador carrying out street marketing activity for Heart FM.
How did you get involved with Cutover?
I was headhunted by one of the Co-founders. I came into the office to meet the team and really liked the product and the people who were working on it. Eight months on and I’m not the newbie anymore – though because we’re constantly innovating, I’m always learning something new!
What does your typical day involve?
Broadly speaking, I’m responsible for implementing the communications and marketing strategies, as well as coordinating the efforts of the sales team. Because my role is so varied, there’s no such thing as a “typical day”. One day I could be creating tutorial videos for the product and another I could be writing a blog post about a wider FinTech topic. At the moment, I’m working on a simulation session programme, which is exciting – it’s going to be another way for us to support our customers. It’s so interesting to work on different projects every day!
What has been your biggest challenge so far?
My biggest challenge so far would probably be assisting with the implementation of a completely new sales strategy; it’s been great to work together with the team to figure out the best approach. I’m really lucky because the people who go out and talk face-to-face with our clients are three of our Co-founders. They’re all really good guys with a wealth of knowledge and they work hard to understand how we can solve specific problems for our clients in order to make their lives easier.
What are your main priorities right now and what do you see in the future for Cutover?
As an emerging technology business, at the moment we’re a fairly small team, so we’re focusing on continually developing our strategies as we grow as a company. In the future, we will continue to evolve and expand our campaigns in order to reach more people, improving their processes and solving their problems within the critical IT events landscape.